Google Analytics Setup

Get the full picture of how users interact with your site

We set up Google Analytics so that it tracks what you actually need to know: where visitors come from, what they do on your site, and where they drop off. No bloated reports, no guesswork. From page views and traffic sources to engagement metrics and event tracking, we build a setup that helps you make smarter decisions without getting buried in irrelevant data.

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Google Analytics Setup

Tailored tracking aligned with your goals

We work with you to understand what your business needs to track (conversions, downloads, signup funnels, user segments) and configure your property accordingly. That means custom events, filtered views, branded reports, and clear dashboards built around your KPIs. The result: your data tells a story that’s actually useful to your team.

Let's shape your digital creative ideas
Google Analytics Setup

Built for GA4 and your future tech stack

We set up GA4 from the ground up, making sure it’s ready to integrate with your other tools: Google Ads, Tag Manager, HubSpot, Looker Studio, and more. We also handle things like cross-domain tracking, cookieless configuration, and custom dimensions, so your analytics is future-proofed as platforms change and privacy requirements evolve.

Let's shape your digital creative ideas
Google Analytics Setup

Monitoring and refinement over time

We help you monitor your analytics environment, flag anomalies, clean up bot traffic, and adjust for content or structural changes. As your business evolves, your tracking should too. We make sure your setup continues to reflect your goals, so you’re always working from accurate, actionable insights.

Know what’s happening. Know what to do next.

Google Analytics isn’t helpful by default. We make it meaningful by setting it up to track the right things, in the right way, from day one, so every insight drives smarter decisions.

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FAQs

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Grapefruit | User Experience & Digital Creative Agency

We are an End-to-End
Digital & Software Development Agency

We specialize in crafting exceptional digital user experiences that solve business challenges and skyrocket growth through comprehensive projects and campaigns (UX & UI, software development, digital marketing).

All with a human touch.

Proudly serving both Fortune 100 companies and SMEs operating in 10 different industries.