20 years of partnership
One direction: FORWARD
For two decades, Grapefruit and Dacia have shared more than projects. We've shared a vision. From pioneering steps in digital transformation to reimagining brand experiences for a connected world, our partnership has thrived on trust, loyalty, and continuous evolution.
This milestone is not only about reflecting on the past, but about honoring the road that brought us here and the future we are building together. Under the concept Driven by Time, we celebrate Dacia's ability to move ahead of the curve while remaining true to its people, values, and vision.
Powered by Grapefruit's digital expertise every step(of the)way.
This moment is also a tribute to Renault, who has been part of our story for more than 15 years and to all the amazing projects we've created together along the way.
bautozar.ro
CONTEXT
Bautozar.ro was an online auto marketplace created for Dacia and Renault, with the purpose to centralize offers for passenger cars (new and used), commercial vehicles, and auto financing – all in one place.
KEY FEATURES
Advanced search by brand, model, price, mileage, year of manufacture, fuel type, transmission etc.
Integration with the 2012 “Rabla” (scrappage) program
Direct buy & sell options for cars through the platform
Detailed filters (number of owners, engine power, county, and more)
IMPACT
Recognized as “the best online auto fair” for Dacia and Renault, the portal is no longer available, having paved the way for today’s e-commerce platforms www.vanzari.dacia.ro and www.vanzari.renault.ro.
www.vanzari.dacia.ro
CONTEXT
As long-term partners of Dacia, we built a digital bridge between the brand and its customers. Despite the short execution time, the project was delivered on schedule and exceeded expectations.
KEY FEATURES
Car Ingestion Engine: an automated system generating 100+ personalized specs and images per model
Real renders integrated and customized to each customer’s chosen color
Structured product data enabling the full catalog to be populated accurately in just a few clicks
IMPACT
The platform transformed car buying from a traditional offline process into a seamless digital journey. Customers could configure their dream car, preview it in their chosen color, and place an order – from the comfort of their home.
By making e-commerce for cars intuitive and trustworthy, the project set a new benchmark in Romania and proved that even one of the biggest purchases a customer makes can be completed entirely online. Today, the website stands as Dacia’s official online sales platform.
www.finantare.dacia.ro
CONTEXT
This is the official Dacia financing portal in Romania, enabling customers to configure and secure vehicle loans or leases directly online.
KEY FEATURES
Online financing: configure and secure vehicle loans or leasing offers
Bundled services: integrated access to maintenance, insurance, and other add-ons
Promotional programs: full integration with schemes such as Rabla
Seamless process: financing available directly from the car purchasing journey
IMPACT
The portal marked a significant step toward fully digital car purchasing experiences for Dacia customers, making financing faster, more transparent, and easier to access entirely online.
www.vanzari.renault.ro
CONTEXT
The official Renault Romania e-commerce platform brings the showroom experience online, offering customers full transparency and control throughout the car buying process.
KEY FEATURES
Direct access to cars in stock with clear pricing (list, promotional, and Rabla program)
Advanced filters by model, fuel type, gearbox, color, and more
Online purchase or reservation options, tailored for both individuals and businesses
Personal accounts to save favorites, compare models, and track orders
Estimated delivery dates displayed for each model, including highlights such as “Fast delivery from stock”
IMPACT
The platform transformed the traditional buying process into a seamless digital journey. Customers can now explore, configure, and purchase their Renault without needing a mandatory dealer visit. By offering price transparency, delivery information, and support for both B2C and B2B, it accelerates decision-making and builds trust in automotive e-commerce in Romania.
www.asistenta.dacia.ro
CONTEXT
Every journey comes with the unexpected. For Dacia drivers, the need for peace of mind on the road grew as mobility expanded across Romania and beyond. The challenge was to provide a reliable safety net that works anytime, anywhere.
KEY FEATURES
Dedicated Roadside Assistance platform: transforms breakdowns into manageable moments
24/7 support: access to on-site repairs, towing, replacement vehicles, and accommodation when needed
Wide coverage: available not only in Romania but across a European support network
Digital access: help available with just a few clicks, anytime, anywhere
IMPACT
The platform reshaped how drivers think about safety. Instead of worrying about what might go wrong, Dacia customers gained the confidence to travel further, knowing that help is always close at hand. With transparency, clear contract options, and a mobile app for real-time updates, Dacia Assistance became a trusted travel companion that keeps journeys moving.
Renault Clio Launch
CONTEXT
Each time Renault introduced a new model, its story was brought to life online. Through dedicated landing pages, potential buyers could not only discover the car’s features but also book a test drive and explore purchase options.
KEY FEATURES
Dedicated launch landing page highlighting the Renault Clio’s key features
Integrated test drive booking directly from the page
Exploration of purchase options, guiding potential buyers toward conversion
Immersive digital storytelling connecting product highlights with customer needs
IMPACT
The Renault Clio launch page is one such example. Although no longer live, its design and functionality demonstrated how digital experiences could turn curiosity into action, setting the standard for future Renault model launches online.
www.asistenta.renault.ro
CONTEXT
As Renault expanded its footprint, drivers needed peace of mind on the road. We built asistenta.renault.ro, a dedicated Roadside Assistance platform offering 24/7 emergency help, towing, replacement vehicles, and accommodation. With European coverage and simple online access, Renault customers gained reliable support anytime, anywhere.
KEY FEATURES
24/7 roadside assistance: emergency help, towing, repairs, and replacement cars
Accommodation support when needed during breakdowns
European coverage ensuring mobility across multiple countries
Seamless digital access for fast, intuitive support
IMPACT
The platform elevated the ownership experience for Renault drivers by turning unexpected breakdowns into manageable situations. Instead of uncertainty, customers gained confidence knowing help was just a click away. With transparent options, real-time updates, and seamless service, Renault Assistance positioned itself as a trusted travel partner.
www.finantare.renault.ro
CONTEXT
This is Renault Romania’s official financing portal, designed to simplify the car buying journey. Customers can explore and secure leasing or credit options online, compare tailored offers for both individuals and businesses, and access bundled services such as insurance and maintenance.
KEY FEATURES
Online financing options: secure leasing or credit directly through the portal
Tailored offers: for both individuals and businesses
Bundled services: integrated access to insurance, maintenance, and add-ons
Promotional programs: full integration with Rabla to maximize affordability
Transparent process: clear comparisons and simplified financing journey
IMPACT
The portal became a key milestone in Renault’s digital transformation, making vehicle financing faster, more transparent, and easier to access. It extended Renault’s e-commerce ecosystem, proving that even complex steps like financing can be handled entirely online, bringing the full car purchase experience into the digital age.
Dacia Logan Stepway Launch
CONTEXT
Each time Dacia unveiled a new model, the launch was designed as a digital experience. Dedicated landing pages allowed customers to explore the car’s features, book test drives, and review purchase options - all in one seamless journey.
KEY FEATURES
Dedicated launch landing page highlighting the Logan Stepway’s key features
Integrated test drive booking directly from the page
Purchase options available online, guiding customers through the journey
Immersive digital storytelling that connected product highlights with customer expectations
IMPACT
The Logan Stepway launch page became a standout example of how digital storytelling could turn interest into engagement. Even though it is no longer active, it remains a milestone in Dacia’s digital transformation journey, proving how online experiences can elevate traditional car launches.
www.business.renault.ro
CONTEXT
Renault’s business customers needed a dedicated digital space where offers, model launches, and financing programs could be accessed quickly and easily. The challenge was to build a platform that not only served professional clients but also maintained the same brand consistency as the main Renault digital ecosystem.
KEY FEATURES
Dedicated B2B hub tailored for Renault’s professional customers
Model launches & financing programs integrated into one platform
Promotional offers such as Rabla, regularly updated and refreshed
Consistent branding aligned with Renault’s global digital ecosystem
Ongoing management including maintenance, updates, and new feature rollouts
IMPACT
The platform, launched in collaboration with Renault’s team in France, provided the brand’s professional customers with a reliable digital touchpoint tailored to their needs. By structuring and optimizing content, it delivered a user-friendly experience that makes it easier to explore vehicles, access promotions, and stay connected with Renault.
www.dacia.ro
ONGOING COLLABORATION
Our collaboration with Dacia goes beyond simple website maintenance. It means ensuring a constantly updated, reliable, and engaging digital presence that adapts to both brand needs and customer expectations.
KEY ACTIVITIES
Managing new car releases and keeping promotional offers up to date
Structuring & optimizing pages to deliver a coherent, user-friendly browsing experience
Running and monitoring promotional campaigns via Adobe Campaign to ensure accurate implementation of discounts and special offers
Aligning brand identity with customer expectations across all touchpoints
IMPACT
Through continuous optimization and management, dacia.ro has become a dynamic digital hub that supports launches, campaigns, and long-term brand consistency, ensuring Dacia stays ahead in the online automotive experience.
www.renault.ro
ONGOING COLLABORATION
With Renault, our continuous collaboration ensures the brand’s digital presence remains aligned with product launches and seasonal campaigns, while maintaining a seamless and coherent online ecosystem.
KEY ACTIVITIES
Managing new car launches and updating offers for passenger and concept vehicles
Running seasonal and concept car campaigns with timely updates across digital channels
Structuring and improving page content for a seamless and intuitive user experience
Providing daily maintenance and updates for a functional digital ecosystem
IMPACT
Through this ongoing collaboration, Renault benefits from a reliable digital touchpoint designed for both professional and consumer audiences. With optimized, consistent content, we deliver a seamless experience that simplifies vehicle exploration, highlights promotions, and keeps customers connected, reinforcing Renault’s commitment to innovation, accessibility, and trust.
20 years built on trust and teamwork
“Twenty years of collaboration with Dacia and Renault reflect more than just projects delivered. It’s a story of growth, innovation, and resilience. From my perspective, the most rewarding part has been seeing how every challenge turned into an opportunity to push boundaries and strengthen our partnership. Looking ahead, I’m excited to continue building the digital future of mobility together.”
Mircea Muraru
Looking back, moving forward
In this special anniversary episode, Mihai Tănase (Marketing Director, Dacia) and Georgiana Dragomir (CEO, Grapefruit) reflect on 20 years of collaboration. They discuss how digital transformation has reshaped the automotive experience, the milestones achieved together, and what the road ahead holds for Dacia’s brand and customers.
The road ahead
For two decades, our partnership has proven that trust, innovation, and teamwork can reshape the way people experience mobility. Together, Grapefruit and Dacia have turned challenges into milestones, ideas into platforms, and bold visions into reality.
But the journey doesn’t stop here.
The next chapter is about embracing new technologies, creating even more seamless digital experiences, and driving sustainability and innovation for customers, for the brand, and for the future of mobility.
One direction remains unchanged:
FORWARD.
