We’ve been working alongside Philip Morris Romania for 15+ years, during which we redefined what brand loyalty looks like. Philip Morris is a pioneer in the tobacco industry, focused on shaping a smoke-free future and having a customer-centric approach to business. The latest challenge we took on was to improve the user digital experience – transforming the loyalty platform into a community for its members.
Working with Philip Morris Romania on improving the digital user experience of its platform represented a unique and intriguing experience for our team. Throughout the process, we’ve learned that every challenge has a solution, as long as you’re determined to find it. Although we’ve had many stakeholders involved in the process of clarifying new user flows for the PWA, our team’s organizational skills exceeded everyone’s expectations. We’re proud to state that we’ve rewritten the code 100%, taking into account one of the client’s most important requirements: implementation speed. The updated version was launched on time, with new features meant to help Philip Morris Romania increase user motivation and engagement.
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