Dacia

An online platform for a
complete buying experience

As long-term partners with Dacia Renault, we were more than happy to build a digital bridge between the automotive company and their customers. The platform was a real challenge, due to the short time we had to work with, but we managed to deliver and surpass expectations.

An online platform for a <br/> complete buying experience
from offline to online

Migrating product research

We created an automatic system „Car Ingestion Engine” that generates over 100+ personalized specifications and pictures for each so the user has all the details needed to make a purchase.
Migrating product research
from offline to online

Real car model & color renders

We provided real renders for each model, personalizing the car with the customers’ color of choice. We had to go through all product files from Dacia, we organized all the data so that, with only a few clicks, the whole product list would be populated with the right details and images.
Real car model & color renders
from offline to online

What you choose is what you get

With all the information we received and knowing the new CMS, we started designing the first page. In this phase we used sketches, but also UX Pin to simulate the exact position of content blocks and images.

We reinforced the customer’s trust in the online buying experience by providing the Vehicle Identification Number, real car specifications and fast delivery.

from offline to online

Wheels start turning
when you make your choice

When the consumer chooses a car, they can reserve it online by depositing a fee. Their preferred dealer is notified, the papers are prepared, client comes in, signs the documents, pays the rest of the sum and receives a car that is already on stock.

Wheels start turning <br/> when you make your choice
Grapefruit | User Experience & Digital Creative Agency

We are an End-to-End
Digital & Software Development Agency

We specialize in crafting exceptional digital user experiences that solve business challenges and skyrocket growth through comprehensive projects and campaigns (UX & UI, software development, digital marketing).

All with a human touch.

Proudly serving both Fortune 100 companies and SMEs operating in 10 different industries.

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