Marketing Manager

We create exceptional digital experiences through end-to-end projects and campaigns. We're seeking a skilled Marketing Manager with expertise in digital and offline marketing to manage our presence, lead our marketing team, and develop unified strategies. The ideal candidate has experience with B2B-oriented marketing strategies that target various industries.

We work with big clients from industries such as FMCG, Manufacturing, Telecommunications, Real Estate, Insurance, Finance, Auto, Tobacco, Banking, and Health.

Marketing Manager
Position Requirements

What you need to know
for this position

  • At least 3 years of experience in digital marketing, with a focus on B2B-oriented companies

  • Some offline marketing experience

  • Excellent English and Romanian language skills

  • Knowledge of content marketing, copywriting, and basic design tools

  • Experience in editing and updating content in WordPress or similar CMS

  • Strong public speaking skills and ability to represent Grapefruit at events and interviews

  • Experience in creating marketing campaigns, with an emphasis on digital channels and familiarity with offline marketing efforts

  • Knowledge of paid media and Google Analytics

  • Basic SEO knowledge

  • Proficiency in Google Drive (Spreadsheets, Slides, Docs), PowerPoint or Google Slides, and Excel

  • Familiarity with project management tools, such as Jira, and CRM software like Hubspot

  • Relevant digital marketing certifications are a plus

  • Experience with international marketing is a plus

Human touch

Skills that make
you human

  • Adaptable to different marketing projects and industries

  • Strategic thinker with a results-driven mindset

  • Detail-oriented person

  • Enjoy teamwork but also perfectly capable to work on your own

  • Proactive and always looking for ways to improve marketing performance


What will be
your responsibilities

Additional responsibilities

  • Develop, implement, and manage digital and offline marketing campaigns to promote our Digital Agency and its services, both nationally and internationally

  • Create a unified marketing strategy in collaboration with the New Business department, based on the company's business objectives

  • Oversee and manage the Marketing Team, working closely with the New Business Manager and Customer Success Manager

  • Generate ideas for campaigns and participate in internal marketing meetings

  • Track and optimize the customer journey across all marketing channels

  • Create, manage, and implement digital client acquisition and employee recruitment campaigns

  • Monitor and improve our SEO strategy

  • Create PR campaigns and maintain the relationship with our PR and other partner publications

  • Be responsible for Marketing and Sales Qualified leads as key performance indicators (KPIs)

  • Participate in initial discovery calls and meetings to assess whether a company is a good fit for our ideal client profile

Work environment

Not just a job, but a journey

We take pride in our culture and our values:

Professional and Personal Growth

We believe in growing and building a career in and with a company. Thus, we continuously invest in the professional growth of our team. We want our team members to get visibility when it comes to their expertise, and keep on expanding their knowledge and sharpening their skills. We encourage people to take courses and acquire certifications, we will also be willing to invest in them if they are useful for present or future projects.

We believe in our colleague’s capabilities and potential, and we believe that by investing in them, we’re investing in our company. After all, behind every successful business, is its employees.

Benefits & perks

We take care of our team

Aside from the usual private medical insurance, work equipment, and 21+ days of vacation, our benefits also include:

Flexible schedule

A flexible schedule, as long as it benefits both parties.

Birthday day off

A day off for your birthday and how many emergency days you need.

Social events

Game nights, social events, trainings, and other activities throughout the year.

Team building

Amazing team building and rewards for people that go above and beyond.

Amazing rewards

Extra days off or a week of short working hours as recognition every time you’re going the extra mile.

Thank you bonus

A “Thank You” bonus when you turn 2 years in the company.

Private medical insurance

That you can access whenever you need.

Pink Day

a whole day dedicated to sharing and learning that we organize every month.

21 holiday days

+ extra days off for 1 or 8 March, International Mental Health Day, birthday off, and other days offered as a performance bonus.

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